Sales strategy

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Personal selling 101: What it is and how to do it well Article

Personal selling 101: What it is and how to do it well

Use personal selling to discover what customers really want and need from your brand.

7 sales prospecting techniques you need to succeed in 2021 Article

7 sales prospecting techniques you need to succeed in 2021

Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.

What is sales enablement? Definition, strategies, and tips Article

What is sales enablement? Definition, strategies, and tips

Learn how sales enablement empowers your sales team to sell effectively.

The ultimate guide to lead nurturing Article

The ultimate guide to lead nurturing

Today’s consumers have plenty of options to choose from. Lead nurturing campaigns can help your brand stand out.

What is cross-selling? Definition, examples, and tips Article

What is cross-selling? Definition, examples, and tips

Cross-selling can deepen your customer relationships, but only if you deliver real value.

The step-by-step guide to building an effective sales strategy Article

The step-by-step guide to building an effective sales strategy

Your sales team needs a step-by-step plan to make sales and increase revenue. Here's how to create a sales strategy that works.

SaaS sales 101: A beginner’s guide to selling software Article

SaaS sales 101: A beginner’s guide to selling software

New to the world of SaaS sales? Learn everything about the software-as-a-service sales model and the best techniques for mastering it.

12 positioning statement examples and how to write your own (free template) Article

12 positioning statement examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

What is SPIN selling? Stages, questions & examples Article

What is SPIN selling? Stages, questions & examples

The SPIN selling methodology gives sales professionals a framework for asking the right questions to help them close more deals.

How to create a sales CRM strategy Article

How to create a sales CRM strategy

With a CRM strategy, your team will be able to fully utilize the tool to close more sales, boost efficiency, and improve prospects’ experience

What is lead scoring + the best lead scoring models Article

What is lead scoring + the best lead scoring models

To consistently find strong potential customers, sales reps need a lead scoring model. Here we’ll look at the seven factors that all robust lead scoring models have in common

Sales cycle: What it is and how to use it to close deals faster Article

Sales cycle: What it is and how to use it to close deals faster

When you understand the sales cycle, you can experience success more consistently. Learn how to make the most out of yours.

How to increase sales: 8 data-driven strategies Article

How to increase sales: 8 data-driven strategies

Every sales manager wants their team to increase sales. Follow these tips to make it happen.

Zendesk Duet: break down the silos between sales and support Article

Zendesk Duet: break down the silos between sales and support

Duet is a “super seat” that gives users access to both Sell and Support, enabling sales…

The ultimate guide to agile sales management Article

The ultimate guide to agile sales management

Discover agile sales development principles that can be applied to empower reps, improve team performance and…

Why activity metrics are killing your sales Article

Why activity metrics are killing your sales

Just like data can drastically improve your sales, focusing on the wrong data points and metrics can absolutely kill your business. One type of metric that is commonly misused to the detriment of sales teams is activity metrics.