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What is workforce management (WFM)?

If you have employees, you need a workforce management strategy. Our guide dives into the basics of WFM so you can implement it into your business.


Kevin Boyer

Kevin Boyer

Sr Director, Product Marketing

Última actualización en 12 de agosto de 2025

What is workforce management (WFM)?

What is the difference between HR and WFM?

While these concepts have overlapping features and workforce management terms, the difference between HR and WFM is that HR (human resources) primarily focuses on optimizing employee service and the overall employee experience, creating a positive work environment. While WFM also touches on employee satisfaction, it mainly focuses on optimizing operations through data collection and the proper allocation of employees.

What are the responsibilities of a workforce manager?

A workforce manager’s main responsibility is overseeing a company’s productivity and ensuring that employees, budgets, and more are effectively utilized.

What is workforce management software?

Workforce management software, sometimes known as WFM software, is a technology that assists an organization in managing its employees, optimizing operations, reducing labor costs, facilitating workforce planning, improving the customer experience, and more.

What is an example of workforce management?

Workforce management examples might look like implementing a workforce analytics platform to improve staffing in a call center. The platform could use data on peak contact times and resolution times to forecast staffing needs at certain times of the day.

This workforce forecasting capability means that managers can schedule support representatives at the right times, ensuring they can meet the needs of both customers and employees.

Supercharge your WFM with Zendesk

Simply put, keeping everyone happy and productive at work can be a real challenge. However, effective workforce management can go a long way towards smoothing out friction areas and creating a productive and harmonious workplace, improving both the manager and employee experience.

With the Zendesk workforce management solution, team inefficiency is a thing of the past. Using our cutting-edge AI-powered solution, you can simplify and optimize every element of workforce management, from scheduling to real-time resource management.

Kevin Boyer

Kevin Boyer

Sr Director, Product Marketing

Kevin Boyer is a senior marketing executive at Zendesk, where he leads the global product marketing team for Zendesk Contact Center, Platform and WEM—all powered by AI. He’s known for bringing an entrepreneurial mindset and a knack for data-driven strategy to every project, working closely with teams across the company to support product growth and customer satisfaction. Kevin specializes in workforce management, quality assurance, SaaS platforms, and AI in customer experience.