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Zendesk and Golden State: Building the Future of the Fan Service Experience in San Francisco

Por Keith Pearce, Senior Vice President of Product Marketing at Zendesk

Publicado 26 de mayo de 2026

Zendesk is proud to be named the Official AI-Powered Customer Service Provider of the Warriors, Valkyries, and Chase Center. It is a first-of-its-kind partnership for Zendesk, and it’s about more than slapping a logo on a court. Chase Center hosts some of the top-performing organizations, and the high expectations they bring require iconic experiences born from a shared commitment to serving people better.

Through this partnership, Zendesk will help the Chase Center deliver more seamless, AI-powered customer service across the fan journey. The goal is not simply to automate more. It is to make every service moment more connected, more intelligent, and more useful so fans can get what they need and get back to the experience they came for.

The partnership is also a commitment to San Francisco. Zendesk has been part of the city for over 17 years. The Warriors helped shape a new era of Bay Area sports. The Valkyries represent the next chapter. Chase Center has become one of the city’s defining destinations for sports, entertainment, and community.

Together, these organizations are showing what innovation can look like when it serves people directly – and we’re proud to play our part. Over the next three years, Zendesk, the Warriors, the Valkyries, and Chase Center will showcase how AI-powered customer service can elevate fan engagement and raise the bar for live experiences.

To me, this partnership represents the very essence of San Francisco—a city that has always believed in “what’s next.” When I look at the Golden State Group, I see an organization that understands that world-class experiences don’t start or end on the court, and that exceptional customer service has a key role to play in the future of the game. Through Zendesk AI, this partnership will bring the signature San Francisco spirit of innovation directly to the fans, making every moment around the game feel effortless.