Adopting new technologies benefits customer service

By Morgane Palomares

Published January 5, 2017
Last modified June 30, 2020

As the need for customer service professionals to provide excellent customer experience expands, retailers must empower them with new tools and technologies. Generating data is only one piece of the puzzle—deriving insight from that data, and sharing it quickly and seamlessly with customer service agents is key.

Better dashboards deliver personalized experiences that make a difference. According to a recent IDC survey, retailers are bullish on the opportunities offered by data visualization tools and dashboards on mobile devices—with half of retailers surveyed seeing them as having a “significant impact.” Coupled with customized metrics and KPI’s, these tools could greatly improve call center operations, workflow, and associate management.

Business collaboration tools will also play an increasing role, and retailers who want to get the most from their tools will ensure the quality of their data by adopting plug and play connectors for social, other external and enterprise data.

To learn more, download “Customer Service’s Role in Creating Excellent Customer Experiences” whitepaper.

Going to NRF this year? So are we. Visit Zendesk at booth #4049, or stop by our Relate lounge, located on Level 3 of the Jacob K. Javits Convention Center.